Email marketing
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National Trust monthly newsletters
A selection of EDMs that I planned, wrote and sent to 20,000+ National Trust subscribers. Under my management, EDM engagement (opens and clicks) increased by 30%
Sax Institute monthly newsletters
An example of a Sax Institute monthly EDM I wrote, produced and sent to over 4,000 health researchers and policy makers.
45 and Up Study newsletter
This annual newsletter goes out to over 250,000 participants of the 45 and Up Study – Australia’s longest-running study on health and ageing. I wrote and project managed the 2021 newsletter, summarising often complex health findings from the Study into engaging, reader-friendly articles. Under my guidance, the newsletter also moved from print to a new dedicated online platform on the Sax Institute website. View the full online newsletter.
ABC Active Memory newsletter
My work on ABC Active Memory (the ABC's brain training program) included writing and distributing EDMs to 15,000+ members. Content was designed to promote the program, as well as engage our audience with everyday brain health advice.
Flower Power newsletter
As part of my work at Flower Power, I created weekly EDMs that were distributed to over 200,000 members, with a combination of key sales messaging and editorial gardening tips.
