Digital content
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Helios Salinger thought leadership
In June 2025 Australian privacy company Helios Salinger launched an industry-leading report into corporate privacy practices. I managed the report’s entire content planning and production process, including: running a survey of 119 organisations; interviewing experts; writing the report; managing design and stakeholder approvals; and creation of a report landing page and teaser video.
Hamilton Locke digital content
At law firm Hamilton Locke, I’m always looking for new ways to present complex legal information in engaging ways. This is an example of a dynamic landing page I created for a pdf publication. Instead of simply presenting a pdf for download, I curated an interactive landing page, clickable digital articles, and video that surfaces legal experts. This resulted in triple the engagement, and a new format that is now used across the business for presenting legal content collections.
Hamilton Locke website articles
At law firm Hamilton Locke, I work closely with legal experts to produce website articles that connect with potential clients and drive website engagement. Here are some recent examples:
What is changing in Australian employment law after Labor’s landslide win
National Trust website articles
At the National Trust I wrote a large collection of digital articles to drive visitation and tell unique stories about the organisation’s work and history:
A day with the dogs at Retford Park
September is cherry blossom season
Who was Rita Lee? The story behind Norman Lindsay’s most famous model
Marie Byles: her life and legacy
Sax Institute health content
As content lead at the Sax Institute, I researched and wrote many digital articles to engage health researchers and the general public, interpreting highly complex health research into easily readable content.
The secret to improving mental health? More trees please
Meet Anne: at 100 she’s sharing her health story with researchers
Diet and memory loss: is there a link?
What the 45 and Up Study showed us in 2021
Socially-connected neighbourhoods linked to better mental health for immigrants
When love hurts: how divorce and widowhood can affect health outcomes
Assessing the ‘scalability’ of health programs: 5 tips to think big
For many cancer survivors, life after treatment can be just as good
National Trust website refresh
As part of a three-month project, I rewrote the majority of pages across the National Trust (NSW) website, applying SEO copy for greater search results and a sleeker user experience. This included rewriting more than 50 webpages and replacing imagery on the site.
See the new Explore page I designed and built.
Take a look at National Trust property pages like Everglades House and Retford Park, now with succinct copy and engaging visuals.
See the new venue hire landing page, designed to push commercial objectives
Socials
From organic content to paid ads, I amplified content on National Trust socials to drive engagement and conversions. Check out some recent popular posts and reels.
Our annual guide to NSW’s ocean baths
Reel: Watch us unpack some 19th century treasures
Reel: This 18th century bearing cloth has joined the collection
History at Miss Traill’s House
What’s your favourite room colour?
The mystery of the yellow dress
Other website content
Gardening tips created for the Flower Power website:
The three secrets to keeping indoor plants happy
Parenting content created for Babyology: