Short-form marketing content
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There’s nothing sweeter than a few well-crafted sentences that connect - instantly. It’s not about being showy, inauthentic (or eye rollingly AI). It’s just about honest, human messaging that sparks attention and drives action. Here are some examples of my bite-sized storytelling.
National Trust enews
I planned, wrote, and distributed monthly e-newsletters to over 20,000 National Trust subscribers. Under my management, engagement increased by 30%, demonstrating the impact of strategic, audience-focused content. See full newsletters:
Hamilton Locke landing pages
At law firm Hamilton Locke, I developed a new digital format for the firm’s quarterly New Energy publication — transforming a static PDF into an interactive landing page with clickable articles and video content featuring legal experts. The new format tripled engagement and is now used firm-wide to present legal insights.
Source downloadable resources
Professional services firm, Source, needed to improve their search ranking and drive direct leads. I created a new downloadable resource series - where small businesses can download a checklist in return for their email. The result is a handy resource for business owners that also boosts SEO and drives direct leads for the business.
45 and up Study: member outreach campaign
I planned and implemented the Sax Institute’s 2021 annual outreach campaign to 250,000 members of the 45 and Up Study, translating complex health findings into engaging, reader-friendly content. I also oversaw the transition from print to a dedicated online platform on the Sax Institute website.
View the full online newsletter.
ABC Active Memory blog and newsletter
I planned and executed a blog and EDM campaign for ABC Active Memory — the ABC’s commercial online brain training program. My content not only promoted the program but also engaged 15,000 members with practical brain health tips, driving sustained interest and participation.
National Trust website refresh
As part of a three-month project, I rewrote the majority of pages across the National Trust (NSW) website, applying SEO copy for greater search results and a sleeker user experience. This included rewriting more than 50 webpages and replacing imagery on the site.
See the new Explore page I designed and built.
Take a look at National Trust property pages like Everglades House and Retford Park.
See the new venue hire landing page, designed to push commercial objectives.
National Trust socials
From organic content to paid ads, I amplified content on National Trust socials to drive engagement and conversions. Here are some popular posts and reels:
Our annual guide to NSW’s ocean baths
Reel: Watch us unpack some 19th century treasures
Reel: This 18th century bearing cloth has joined the collection
History at Miss Traill’s House
What’s your favourite room colour?