Writing and editorial
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An article isn’t just 800 words of copy. It’s where storytelling meets SEO. It’s solid research, great writing, and meticulous editing. And when it’s done well, a brand (and its search ranking) reaps huge benefits. Here are some of the website articles and editorial I’ve written for Australian organisations.
Hamilton Locke website articles
At law firm Hamilton Locke, I worked closely with legal experts to produce website articles that connected with potential clients and drove website engagement. Here are some examples:
Stablecoins and digital cash explained: a ‘cash’ course on the future of money
Recording private conversations: the law in Australia
Insolvency and whistleblowers: a practical approach to handling complaints
What is changing in Australian employment law after Labor’s landslide win
National Trust website articles
At the National Trust I wrote a large collection of digital articles to drive visitation and tell unique stories about the organisation’s work and history:
A day with the dogs at Retford Park
September is cherry blossom season
Who was Rita Lee? The story behind Norman Lindsay’s most famous model
Marie Byles: her life and legacy
Sax Institute health content
As content lead at the Sax Institute, I researched and wrote many digital articles to engage health researchers and the general public, interpreting highly complex health research into easily readable content.
The secret to improving mental health? More trees please
Meet Anne: at 100 she’s sharing her health story with researchers
Diet and memory loss: is there a link?
What the 45 and Up Study showed us in 2021
Socially-connected neighbourhoods linked to better mental health for immigrants
When love hurts: how divorce and widowhood can affect health outcomes
Assessing the ‘scalability’ of health programs: 5 tips to think big
For many cancer survivors, life after treatment can be just as good
Other examples
Gardening tips created for the Flower Power website:
The three secrets to keeping indoor plants happy
Parenting content created for Babyology: